Publisher's Notes Summer 1995

For the premier issue of TellurideStyle® magazine we went to our copy of 21st Century Book of Quotations and found Ralph Waldo Emerson's phrase, "The reward of a thing well done is to have done it," was fitting. It aptly depicts Jeff and myself, owners of this and three other Colorado publications. From concept to completion, we've done it all - ad sales, production, researching, writing, typesetting, editing, layout, design, prepress, billing, distribution and management. It's not always that we had to, but rather that we have a passion and a will to learn each and every aspect of the advertising and publishing business.

We desire to be the best at what we do, so we can provide the best possible product for our readers and advertisers. For certain, we've made mistakes, some silly, some economical and some down right embarrassing. But as Oscar Wilde stated, "Experience is simply the name we give our mistakes." Experience calibrates your adventurous side; it provokes your inner most desires. If you know what you are doing, you can be daring. Being risk takers and astute listeners of community concerns, we merged two publications (Telluride In-Room Guest Directory® and Telluride Menu Magazine®) to form TellurideStyle. Allowing us to fulfill a professional goal while, at the same time, offering advertisers a significantly higher readership and better value for their advertising dollar.

Though a natural evolution for us professionally, TellurideStyle would never have befallen if it wasn't for the tremendous support of Telluride businesses. It is our "partnership" with Telluride and the outlying communities that made this publication possible. Each and every one of the advertisers in this publication have grown with us over the years. They have given us the trust and valuable feedback we needed to make each issue better. We in turn, earnestly try to make our clients' phones ring through strong distribution, guaranteed circulation and an undeniable competitive rate structure.

This type of synergism has dynamic business influences for all concerned. From an editorial standpoint, TellurideStyle's targeted readership is everybody who comes in contact with or is enchanted by mountain living - locals, visitors, prospective homeowners, festival goers, adventure sport enthusiasts. Please notice the rich balance of visual and written, historic and present, indoor and outdoor; from current events and concerns to comprehensive business listings to detailed town, hiking and biking maps, TellurideStyle features Telluride, Colorado's most noteworthy. Please sit back, relax and travel with us through the pages of TellurideStyle.